The Influence of Sales Force on SMEs Performance with Customer Satisfaction as Intervening Variables in Batik SMEs in Klewer Market, Solo City

Abstract

This study aims to examine and analyze the effect of sales force variables on the performance of SMEs in Klewer Market, Solo, with the consumer satisfaction variable as an intervening variable. The samples in this study were 151 samples of the perpetrators. The technique used in this study was a questionnaire. Then, the data were analyzed using path analysis. In the test results, the variable path analysis measure is sales force to the performance of SMEs with customer satisfaction as an intervening variable indicated by the coefficient of determination of 0.457. The results of this test using the AMOS 22 variable found that the salesperson variable on the performance of SMEs with customer satisfaction as an intervening variable had a positive and significant effect.