Research on the Influencing Factors of Local Tourism Products in the Design of Cultural Creativity

Abstract

Nowadays, the material level is generally improved, and everyone's spiritual needs are also increasing year by year. Tourism has become a more popular item for everyone nowadays, thus driving the sales of local tourism products. Therefore, this study mainly explores the factors that tourists purchase local tourism products during the travel process, especially for several important factors of how to bring cultural creativity design into tourism products in culturally rich areas. The purchase decision factors will affect its purchase. Moreover, for designers, local tourism companies, and towns to discuss how to design, promote, and sell cultural tourism products with local characteristics for consumers. For consumers, they can also better purchase culturally innovative Sexual local tourism products. The analytic hierarchy process method used in this project is to research to analyze the essential selection factors of mass consumers when purchasing tourism products and to clarify the direction of creative cultural design in the design of local tourism products. The purpose of this research is to understand the comprehensive analysis and evaluation of several important factors that affect consumers' desire to purchase tourism products when mass consumers purchase tourism products. The conclusions of companies and designs that improve some consumers' purchasing minds serve as reference values for driving local tourism consumption.