Analysis of Domestic Animation Transformation from the Perspective of Cultural and Creative Industries Based on Big Data

Abstract

As an important branch of cultural creativity, animation is facing great impact in the development of cultural and creative industries in China. Animation industry is a fusion of culture and art and high-tech, with high-tech gold content industry, need to better adapt to the society. The current period is the transition period of domestic animation, during which the phenomena and problems projected are worth examining and discussing. In view of this situation, combined with big data analysis, this paper studies how to adjust the relevant concepts and policies, and create animation industry model and talent training mode with Chinese characteristics. This paper points out that: further accelerating the healthy development of cultural and creative industry will be the key issue of domestic animation industry development at this stage. In the Internet age, new ways of thinking, such as rich thinking, collaborative thinking, network thinking, can promote the healthy development of domestic animation.