Promotional Practices Analytics of Retail Stores in Oman: A Case Study

Abstract

Promotion have brought opportunities and challenges in the business. Companies are creating the best strategies in promoting their products thru technology, quality and other various methods in order impress and attract the target audience. The main purpose of this study is to assess the promotional practices of the three branches of Carrefour in order to evaluate if the current practices are still effective to the different type of shoppers and determine in order to remove those ineffective and not attune practices and develop a new style, also this evaluate the problems encounter for every promotional mix in order to design a controllable measure in order design a solution. The findings revealed as assessed by the administration level and rank & file level management all promotional practices by the three branches of Carrefour were effective and accordance to the new technology, it also shows that although it is effective still there is a need for the companies to innovate new and ensure that each strategy is align to the current market trend. Finding also shows as assessed by the respondent as of the problems encountered on their current promotional mix some problems were related to customer response based on the current strategies. Therefore, it is empirical to evaluate advantages and disadvantages, cause and effect of the newly created strategies in order lessen the problem instead intensify it. Despite the success of the companies in supermarket industry business, still there is a need for them assess all moves and conduct an environmental survey in order to come-up of advance and effective strategies.