Online Shopping Trend and Trust during COVID-19 Movement Control Order

Abstract

The spread of Covid-19 pandemic has shown an increase from January 2020. The situation
resulted in Movement Control Order (MCO) that has been implemented in the first stage, beginning from
18th to 31st of March 2020. During this MCO, most of the sales and purchase activities were carried out
online. Booking order for online merchandise increased dramatically and some of them had to stop the
booking due to insufficient supply. Therefore, this study tries to identify the trend and trust towards online
purchase among consumers during MCO due to Covid-19 pandemic. This survey was distributed using
Google Form and involved 280 respondents from all over Malaysia. The findings showed that respondents
already knew about and were involved in online purchase since the services was introduced in Malaysia.
The implementation of MCO only affected a small number only. Meanwhile, most of the respondents tend
to choose online purchase because of the advantages and they put their trust to purchase online because the
service after sale really satisfied them.