Study on Influencing Factors of Entrepreneurship Tendency of College Students in Wenzhou City

Abstract

Under the background of the increasing number of college graduates and the severe and complicated employment pressure of college students, it is an important measure to effectively solve the employment problem to enhance the entrepreneurial tendency and ability of college students. In this paper, 1681 students from four universities in Wenzhou are investigated to study the overall level and influencing factors of their entrepreneurial tendency. The results show that college students' self-efficacy, entrepreneurial cognition and entrepreneurial environment all significantly affect their entrepreneurial tendency.